Founded by artist and photographer Zoe Zimmer, The 87 is about creating beachwear that you’ll want to wear everywhere. 

The 87 offers sarongs, scarves and silk scrunchies in a beautiful colour palette. Each piece is made to order in London and comes in eco-friendly packaging to ensure the brand remains as sustainable as possible.  The sarongs and scarves are available in one size which are extra long and wide to ensure the perfect fit for everyone.  They can be worn in multiple ways and styled separately or together.

After starting as a model at the age of 15, Zoe transitioned into working as a photographer. Self-taught, she initially started working in fashion and portrait photography while living between London and Los Angeles. Her work has appeared in editorial magazines such as Volt, TWELV, and EXIT, and her portrait work includes Morgan Freeman among others. Zoë later turned her focus to working on photo based graphic art.  The 87 is her latest passion project and has come about from a long standing wish to find stylish and ethical beachwear for everyone, that can be worn everywhere.

www.the87london.com